History of Euroflora
Euroflora was born in Genoa in 1966 Thanks to the intuition of Carlo Pastorino, at the time President of the Ente Fiera of the Ligurian capital. Inspired by the great European floral exhibitions, he wanted to give prestige to the city by organizing a unique event that had the flowers and plants at the center of the project, with the aim of attracting visitors in order to make the Genoa Fair a popular place among the most important internationally. The idea was to have, in Euroflora, an exhibition that was of reference not only for the city, but for the whole of Europe.
Already in the first edition 250 thousand spectators were visited, which were able to appreciate the great contribution that the producers and the nursery-growers of the region gave to the entire sector. They immediately seized the opportunities that could have come out, understood their potential and proved to be partners for the years to come. From that period to today, ten editions have passed and is preparing to stage the eleventh, called Euroflora Genova 2018.
The growing trend of exhibitors and visitors is constantly increasing and, from time to time, the fair knows how to renew itself by opening up to new crops and interesting novelties in the field of flower-nursery.
What is Euroflora Genova 2018
Euroflora Genova 2018 is the international fair of flowers and ornamental plants, held in the Ligurian capital from April 21 to May 6.
The surface destined for the event is immense and counts as much as 86 thousand square meters with paths that wind through the Nervi Parks for at least 5 kilometers. Visiting the event it will be possible not only to get a botanical culture on plants and flowers, but also to cross unique parks, to see houses and villas with characteristic historical features, in an environment full of charm and colors.
The goal of Euroflora Genova 2018 is to involve the visitor in a special experience that will hardly forget: there will be 4 areas that will develop issues related to the so-called 4 natural elements, such as land, air, water and fire. Each area wants to be a framework within which the visitor will be able to move continuing his exhibition path. You will then find yourself crossing expanses of red flowers that will symbolize the flames, pass near large horses near Villa Grimaldi and its historic stables, being able to appreciate the art of sculpture made with plants and flowers. A small pond with colored floating water lilies will be the third painting while the grand finale is left to the air and to a special technique called anamorphosis. To understand what it is you will have to go to the place, because only in this way the principle will find its being, by definition.
All included in the context of the Parks of Nervi, a place where the typical vegetation of Liguria intertwines with those coming from tropical countries. The botanical species present in the park exceed one hundred and large-sized trees. Moreover the Ligurian vegetation of the Riviera naturally enriches what will be the fair, among olive trees, pines and palms.
How to get Euroflora 2018
Genoa can be reached by car from the A15 motorway coming from Parma (Cisa highway), the A7 coming from Milan, the A26 for those coming from West Lombardy or from East Piedmont and the A6 / A10 for those arriving from Turin or from the Ligurian side of Ponente. There will be parking lots from which it will be possible to reach the fair by shuttle bus or public transport.
Also convenient are the trains coming from different parts of Italy that lead to the Nervi station not far from the exhibition entrance, while at the Cristoforo Colombo airport it is possible to land and then use public transport or taxi service to reach the district exposure.
The admission ticket is available online on the website of the event, or you can consult the list of points used and authorized for sale scattered in the various regions of the boot. The advice is to arrive in Genoa with the entry ticket, thus avoiding long queues at the entrances.
Where, how, when
Euroflora will be open every day from Friday 21 April to Sunday 6 May from 9 am to 7.30 pm.
Admission tickets: the daily number of tickets available will be limited to 20 thousand units, they can be purchased exclusively in online presales from 10 February on the site www.euroflora2018.it and will be available on the Best Union Vivaticket and in the affiliated travel agencies. In the city other sales points will be activated: at the ticket office of Palazzo Ducale and, starting from Fiera Primavera, at the Fiera, while other important collaborations are being organized in the city.
The ticket includes the use of shuttles and costs 23 euros. Admission is free for children up to 8 years, reduced ticket for 16 euros for children aged 9 to 16 and accompanying the disabled visitor. Discounts for groups of at least 25 people with gratuity for the chaperone.